Online marketplace revamps website

Manila, June 2008. Auction.ph, the foremost online shopping mall in the Philippines, revamps its website with a cleaner, more streamlined interface for easier user navigation. Cutting down the loading time for the homepage was also one of the major objectives in the redesign. Loading time was significantly cut down after the revamp by almost 80% from 15 – 20 seconds to 3 – 5 seconds.

“For the homepage, we decided to do away with excesses, like flash animation, and just concentrate on what the website is all about. It’s all about exciting merchandise and unique online events and promos,” says Ms. Jenny Kim, Vice President and Chief Marketing Officer of Auction.ph.

Page loading time is crucial in regulating the bounce rate of the website. “Internet users can get very impatient and you can expect them to switch to another site if loading time takes too long,” adds Ms. Kim. “In relation to keeping our users glued to the site, we launched a new corner called the Fun Place. Visitors can check out the corner and enjoy the irresistible online games we have available.” The Fun Place has new online games like Match The Faces, Sudoku, and Mastermind.

Check out the new look and the new features by visiting www.auction.ph.